What’s in a Name?

Naming a product is difficult. Branding legend Marty Neumeier says that good product names have 7 characteristics. They should be distinctive, short, appropriate, easy to spell and pronounce, likable, extendable, and protectable. Looking through this list of Android names, it’s clear that many marketing teams disagree with Marty.

Here’s a simple rule: if your product isn’t a condom then don’t name it like one. What am I talking about? Let’s take a look…

Which will run out first: the list of “sexy sounding product names”, or the list of meaningfully different ways to differentiate Android phones?

I know where my money lies.


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